Through our sister company, WGMD, Giuliani Digital manages an FM station in Delaware. WGMD, The Talk of Delmarva, provides the local community a news/talk format. WGMD is deeply rooted in the community.
Giuliani Digital has played a key role in developing the digital side of WGMD. The internet has allowed radio to extend its reach beyond that of the traditionally transmitted broadcasting.
But at the root of successful radio is a connection to the community. Building a digital platform is difficult and requires the discipline to improve the broadcasting for listeners while helping your clients improve their message, reach, and profit.
Giuliani Digital has helped transform the station from a analogue business workflow to a digital workflow. Implementing a completely new workflow the marketing consultants at WGMD no longer use 3 part duplicate forms in white, pink, and yellow. Data is no longer static. Rather than having marketing consultants in the field wondering about the inventory, they are now connected to the data through smart devices. The data is live and all parts of the station, from sales to traffic to production see it in real time!
Our experience can help you create a better message. If your organization is in the WGMD market let us help you grow.